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P&G’s Safe Home Campaign Continues

Packaging change for Tide Pods, spokesperson.

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By: TOM BRANNA

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In what the company is calling its latest effort to educate consumers on the importance of home safety, Procter & Gamble is rolling out the next phase of its Safe Home campaign. The Safe Home program aims to educate consumers on the correct use and storage of household cleaning and fabric care products, starting with a national spokes spokesperson as well as a packaging change for Tide Pods, its single-load liquid laundry pacs. Earlier this year, P&G Safe Home forged a multi-year alli...

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